Consumers are more inclined to scale up their spending over the holidays. Easter, Thanksgiving, and Valentine’s Day may entice even non-shoppers to buy something.
As a result, businesses try to make the most of the season and sell unique Christmas Wreaths Canada will be proud of, taking care to come up with the trendiest designs. Every year, millions of people buy Christmas decorations.
DETERMINE WHO YOUR CUSTOMER IS.
When it comes to selling Christmas wreaths, there are a few things to keep in mind. The first step to every business’s success is to identify a lucrative market.
After that, you may begin working on your product.
It is essential to target a particular market (targeting homeowners or women is not enough).
The typical consumer (women, men, and homeowners) is already a target of major corporations. If you don’t want your brand to be competitive against those big brands and get a good review, go for consumers that they don’t target.
For instance, someone who doesn’t need a specific Christmas wreath may just choose one from Home Depot, Target, or Walmart.
WHAT IS THE BEST MARKET FOR TARGETING?
It is critical to start with an established target market. Don’t make a target market for yourself. It’s easy to “make up” a target market by stating that I’m searching for “people who want a unique wreath for their front door.” This isn’t a market I’d embrace since I can’t seem to find people who like unique wreaths or other oddities. Take a peek at the new groups that have sprung up. Target, for example, people who formed groups to:
- Do yoga.
- Share and receive wedding-related ideas.
- Learn how to be more Eco Friendly
These people may go to events, read publications, participate in forums, and read blogs that are related to their field of study or interests. In contrast, it may be impossible to identify such channels for your “made-up” group.
Thus, you may be able to find a large number of people of specific interests, for example, gardening. You can find gardeners in one location from:
- Gardening-related blogs
- Forums for Gardening Discussion
- Gardening supply shops
When it comes to buying Christmas wreaths, these are the questions to consider.
HOW MUCH DO HAND-CRAFTED CHRISTMAS WREATHS COST?
Wreaths may be purchased for as low as $10 or as much as several hundred dollars.
The majority of handmade wreaths cost $100 or more. I discovered a couple of Etsy merchants who were selling wreaths for over $600.
Keep in mind that handmade items are not inexpensive. If your objective is to sell them at a cheap rate, you will never be successful.
People don’t go to handmade when they’re searching for a cheap deal. However, some people do it because they believe they can obtain it for a better deal. But that’s not the kind of customer you’re looking for. You must know when it is OK to say no to consumers in order to avoid disappointing them.
If you have a handmade shop, your prices can be more than a big-box store.
You’re not pricing yourself out of the market; rather, you’re pricing into a different market where people can afford more than what they normally would.
It’s crucial to pinpoint a particular set of people (your target audience) and figure out why they want to learn more.
This is because they are looking for something particular and are unable to find it elsewhere.
Make a wreath that is one-of-a-kind and difficult to find in particular for your target market, so that you become a market that sells “above average” priced and will be justified by your consumers.
If you sell a wreath that is similar to one sold at Walmart (or any other shop), you will have to reduce your pricing to “compete” with Walmart.
Wreaths, whether inside or out, are a wonderful way to add seasonal flair to your area. Decorate your front entrance, rear door, tables, and other interior spaces. Winter has arrived. Therefore now is the ideal time to add a few wreaths to your house.